Skip to content

The Create AI journal

AI, daily.

Daily notes from the pipeline

12 entries

Advice

8 August 2026

Your Google profile is your real homepage

Most people who decide to visit your business never open your website. They look at the map result, scan the photos and reviews, and choose. That listing is the page worth an hour of your time this week.

Read the story

AI Update

6 August 2026

Your chatbot now has to say it's a bot

On August 2, the EU's transparency rules for AI became enforceable. Chatbots must identify themselves and AI-generated images must be labeled. Most businesses here are not legally in scope, and it will still change how their tools behave.

Read the story

Advice

5 August 2026

Stop answering the same question twice

Roughly eight out of ten messages a small business receives are the same handful of questions, asked again. Answering them by hand is the most expensive habit in the business. Here is how to hand that layer over without sounding like a robot.

Read the story

AI Update

3 August 2026

You are probably already paying for AI

On July 1, Microsoft made Copilot a permanent part of its small business plans and raised the price of the plans underneath it. AI stopped being something you buy and became something you are billed for. Here is how to find what you already own.

Read the story

Advice

31 July 2026

Write your business down once

The reason AI writes generic copy for you is not the tool. It is that nobody ever told it what your business actually is. One document fixes it, permanently.

Read the story

AI Update

30 July 2026

Seven AI models shipped in one week. You can ignore almost all of them.

Between July 17 and 23, five companies released seven new AI models. Almost none of it changes anything for a small business. Here's the filter that tells you which announcements are actually yours.

Read the story

Advice

29 July 2026

The follow-up nobody sends

Most small businesses lose more money to the message they never sent than to the ads they never ran. Here's how to build a follow-up habit that runs without you remembering it.

Read the story

AI Update

28 July 2026

OpenAI's small business push: what's actually new

OpenAI announced a program built specifically for small businesses last week. Most of the coverage focused on the free training. The part that matters is what the training is teaching people to use.

Read the story

Advice

27 July 2026

Five jobs you can hand to AI this week (without hiring anyone)

You don't need a strategy deck to start using AI. Here are five jobs a small business can hand over this week — each one takes under an hour to set up and pays for itself fast.

Read the story

Advice

26 July 2026

Fix these three things before you spend a shekel on ads

Most "bad ad campaigns" are actually fine campaigns pointing at broken foundations. Check these three things before you put money behind anything.

Read the story

Case Notes

25 July 2026

The 10-day website: inside the pipeline

A website used to take three months and a dozen meetings. Here's the day-by-day of how an AI pipeline ships one in ten days — and where the humans still decide.

Read the story

Advice

24 July 2026

One product photo, one month of content

You don't have a content problem. You have a starting-material problem. Here's how one clean product photo becomes thirty days of posts, ads and stories.

Read the story

Next project

Put AI to work for you.

Start a projectWhatsApp — fastest reply